What are Campaign? Copied

Campaigns are the heart of Cashin's growth engine; customizable promotions that reward sharing and buying. They're like ready-made playbooks for Insiders to share with their friends with rules for who qualifies and what they get. Easy to set up, they connect to sessions, trackers, and rewards for seamless tracking.

Why are campaigns key? They drive viral growth by incentivizing shares, all while giving clear ROI insights.

• Marketing: Build exciting promos that spread organically.

• Finance: Set budgets and track payouts precisely.

• Developers: Use APIs to directly integrate into your platform to generate campaigns on the go.

Campaigns tie into other concepts: Trackers monitor engagement, sessions determine eligibility, and rewards deliver the value.

Giving Control back to Partners Copied

We understand how frustrating deal aggregators (honey) and AI tools can be, and we’ve built it Cashin to actively protect against it, giving control back to you, Partners. Cashin fully believes that rewards should be from people you trust, not companies looking to profit off your marketing campaigns.

How does it Work? Copied

A campaign is a set of rules defining a promotion like "Share this deal and get 5 dollars off your next buy." It includes who can participate, conditions to meet, and rewards to earn. CashIn makes them flexible for any business goal.

• Example: A "Friend Referral" campaign rewards both sharer and buyer with credits.

• Connection to System: Links to trackers for behavior data and sessions for user matching.

How do you build Campaigns? Copied

Building is straightforward: Define the basics (name, dates, images), add rules, and set rewards. CashIn handles the rest, like authentication.

• Steps: Start with goals (e.g., boost referrals), add conditions (e.g., minimum spend), choose rewards (cash or credits, discounts, and more).

• Example: Build a "Summer Sale" with rules for first-time buyers.

• Endpoint: POST /partner/v1/campaigns with JSON config.

  

Campaign Rules Copied

Rules decide who gets rewards and when like: "spend $50 to qualify." They can be simple or combined for targeted promos.

• Types: Conditions (e.g., cart value > $50), actions (e.g., give 10% off), eligibility (e.g., new users only).

• Example: Rule: "If shared with 3 friends and one buys, earn $5."

Publishing Campaigns Copied

Once built, publish to make it live. CashIn checks everything, then activates, users can start sharing immediately.

• Process: Review, test, publish. Track performance in analytics.

• Example: Publish and see real-time shares via dashboard.

• Endpoint: POST /partner/v1/campaign/{id}/publish to go live.

Learning from Campaigns Copied

Cashin's campaign analytics transforms your promotional data into actionable business intelligence that goes far beyond basic click tracking.

Why Traditional Campaign Analytics Fall Short

• Basic metrics like "clicks" and "conversions" miss the bigger picture

• No insight into viral coefficient or network effects

• Can't see which Insiders drive the highest-value referrals

• Missing connection between campaign performance and customer lifetime value

What Cashin's Campaign Intelligence Reveals

Instead of surface-level metrics, discover deep behavioural insights:

• Viral Patterns: "Your tech campaigns spread 3x faster through friend groups aged 25-35"

• Quality Indicators: "Referred customers spend 40% more and stay 2x longer"

• Network Mapping: "Top 10% of sharers generate 60% of your referral revenue"

• Timing Intelligence: "Weekend campaigns see 85% higher completion rates"

Real Business Impact from Campaign Learning

When you analyze your "Summer Sale" campaign:

• Traditional View: "We got 500 clicks and 50 conversions"

• Cashin Intelligence: "Your campaign created a viral coefficient of 2.3, with fitness enthusiasts driving $12,000 in network value. Friend groups of 4+ had 90% higher completion rates, and referred customers showed 65% higher lifetime value than organic acquisitions."

How This Powers Your Growth

• Marketing: Identify which campaign types create true viral loops

• Finance: Calculate precise network ROI, not just immediate conversions

• Strategy: Build campaigns targeting your highest-value referral networks

• Optimization: Adjust rewards based on actual network multiplier effects

Integration with PIIC Framework Campaign learnings feed back into customer profiles, creating smarter targeting for future promotions based on proven referral behaviours and network influence patterns.

How do you verify a Campaign (user-code)? Copied

Cashin's campaign verification system turns customer code entries into instant, validated promotions through a seamless two-step process that protects against fraud while delivering immediate value.

Why Traditional Code Systems Break

• Static codes get shared publicly and abused by deal sites

• No real-time validation leads to oversold promotions

• Manual verification creates checkout friction and abandoned carts

• Can't distinguish between legitimate customers and code farmers

How Cashin's Smart Verification Works

Our dynamic verification protects your campaigns while delivering instant gratification:

• Instant Activation: Customer enters code, gets immediate discount preview

• Fraud Protection: Real-time validation against campaign rules and user eligibility

• Dynamic Rewards: Same code delivers different rewards based on customer profile and cart value

• Secure Processing: Two-step verification ensures only completed purchases get rewards

The Customer Experience

When a customer enters code "azim" at checkout:

• Step 1: Code activates instantly, showing "20% off - $11.99 saved" with 1-hour expiry

• Step 2: After payment, purchase gets verified and final rewards/commissions are processed

• Result: Seamless experience with fraud protection and accurate campaign tracking

Technical Implementation

• Activation Endpoint: POST /partner/v1/campaigns/activate - Validates code and creates temporary purchase

• Verification Endpoint: POST /partner/v1/campaigns/verify/{purchase_id} - Confirms payment and finalizes rewards

• Error Handling: Rate limiting prevents code abuse, clear messaging guides customers

Business Protection

• Temporary purchases expire in 1 hour to prevent reservation abuse

• Real-time rule evaluation ensures only qualified customers get rewards

• Accurate commission tracking based on verified purchases only

• Complete audit trail for campaign performance and fraud prevention

Integration Benefits Campaign verification feeds directly into PIIC analytics, tracking which codes drive highest-value customers and network effects for future campaign optimization.