Dealflow
See your Customer's behaviour in real-time
What is Dealflow?
Dealflow is the magical piece on how you see deals spread from one person to their friends and their journeys. It's like passing a great tip to your network; CashIn tracks it all, showing how one share can lead to many sales. You can see the deal's journey across friends, with more details if users authenticate (sign in).
Why is Dealflow so Powerful?
Why is Dealflow powerful? It turns customers into your sales team, boosting growth through real relationships and how each customer journeys through your platform while giving insights into sharing patterns.
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For Marketing Teams: See viral spread and optimize shareable deals.
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For Finance Teams: Track how shares lead to revenue, measuring true ROI.
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For Developers: Use sharing endpoints (e.g.,
/partner/v1/campaigns/share) to enable easy deal distribution.
Dealflow works with sessions, trackers and context: A shared link creates instant context on landing, upgrading with sign-in for fuller visibility.
Understand how Customers share Deals.
Customers share deals via simple links or codes generated by CashIn. When a friend clicks, the system tracks the connection, showing who shared what and who acted on it and how they behaved. This creates a "flow" of deals through the networks.
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Sharing Process: User gets a unique link/code for a deal, shares via social/email. Friends land on a customized page.
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Example: Sarah shares a 20% off code with Mike; Mike buys and shares with Lisa, the flow continues.
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Endpoint:
/partner/v1/campaigns/shareto generate shareable links on your platform.
Authenticated vs Anonymous
You can view the deal's path through friend networks, with varying detail based on authentication:
Anonymous (No Sign-In): See basic flow and their customer journey, like how many friends viewed/shared a deal without personal details. Great for privacy-focused tracking.
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Example: "Mike (friend of Sarah) bought and shared with Lisa, who converted."
Authenticated (Signed In): Unlock full visibility, including who in the network bought what and their connections and understand their journey on your platform. This enables deeper insights like "Sarah's friends spent $500 total."
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Example: Anonymous: "Deal shared 3 times, 2 views. Spent 5 minutes on the product page".
Why Authentication Matters:
Sign-in reveals "a lot more information" like purchase histories, without disrupting anonymous users.